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The Ultimate Guide to Email Newsletters

By October 6, 2022No Comments
Ever considered creating an email newsletter for your small business? After all, companies worldwide do email marketing of various kinds to great success.
The reason for this is simple – email marketing works in converting customers! Want to learn all about the importance of email newsletters and creating them for your business?

What is an Email Newsletter?

Let’s start with the basics. An email newsletter is a communication delivered straight to your customer’s inboxes. It may contain news, tips, and business or product updates.

To receive this content, individuals must provide their email addresses to your business, after which they become subscribers or leads.

Benefits of Starting an Email Newsletter

According to BloggingWizard, over 75% of people who visit a website never return to it. This makes sense considering the vast amounts of content on the internet today. However, when users join your email newsletter, they are constantly reminded of your business, which helps
them stay in touch and return to your site.

This helps increase the potential for conversions as subscribers may turn into customers. In addition, engagement is critical for every kind of brand
out there, and running an email newsletter keeps your audience in the loop.

It helps them learn more about the values and behind-the-scenes of your business. If this strikes the right chord, it may incentivize them to buy your products or services. At the very least, it will boost your brand
authority by establishing yourself as a leader in your industry. And most importantly – an email newsletter helps you get what’s most important – conversions and sales.

Benefits of Starting an Email Newsletter

According to BloggingWizard, over 75% of people who visit a website never return to it. This makes sense considering the vast amounts of content on the internet today. However, when users join your email newsletter, they are constantly reminded of your business, which helps them stay in touch and return to your site.

This helps increase the potential for conversions as subscribers may turn into customers. In addition, engagement is critical for every kind of brand out there, and running an email newsletter keeps your audience in the loop.

It helps them learn more about the values and behind-the-scenes of your business. If this strikes the right chord, it may incentivize them to buy your products or services. At the very least, it will boost your brand authority by establishing yourself as a leader in your industry. And most importantly – an email newsletter helps you get what’s most important – conversions and sales.

Writing an Effective Newsletter

Ready to get started on writing your newsletter? Here are the main elements to include to get created.

1

Choose an Email Newsletter Tool

There are many email newsletter tools out there that you can pick from according to your goals, budget, and technical skills. Some options like HubSpot, Mailchimp, and ActiveCampaign help you craft optimized and well-designed newsletters. Such tools can be handy as they take the guesswork out of the process and help you automate some of the more tedious aspects of the process.
2

What’s Your Goal?

Brian Tracy reports that goal setting is critical to the success of any task, which is true for newsletters. Before you start writing out your content, make sure you have set goals that fit well into your larger content strategy. Your goal could be to drive more content to your site, get more email contacts, or promote new products and services.
3

Use A Template

An email newsletter typically has many features and elements in it. Trying to personalize so many factors at once can be daunting, particularly if you’re starting. A pre-made template can come in handy if you’re not used to designing emails.

Good templates will have a formatted text block, proper layout, and space for videos, GIFs, and other content. You can also browse various template options to find one that speaks to your brand tone and messaging.

4

Use A Template

An email newsletter can only work if your subscribers read the newsletter. To ensure this happens, you must ensure that your content is exciting and valuable to all readers. The best way to help your email stand out even before it is opened is to have a catchy subject line.

Try to write an interest-inducing and clever subject line that is relatable to your audience and addresses their pain points. Be sure to link your subject to the body of the email to ensure that your marketing efforts have good readability.

5

Interesting Content

Once you’ve hooked your reader with a great subject line, continue the interest with a fantastic email body. This should ideally have flair and personality to engage with the reader and make them more likely to read your entire newsletter.

A great way to do this is to introduce fun and clickable content throughout your newsletter. These could be emojis, pictures, videos, and even GIFs. In particular, GIFs are a great way to stand out to your audience.

You can even transform your videos into GIFs using a GIF maker from a video tool. This tool will help you trim your video down so you can share the exact moment you wish to capture in GIF format.

6

Find Professionals

As a small business owner, you likely have too much on your plate. Suppose you’re unable to find time to craft effective newsletters. In that case, you may consider bringing on professionals who can help you with this task quickly.

For example, graphic designers can help you create visually appealing layouts, images, videos, and more that will take your content a step above.

You can also stand out from the competition by hiring professional copywriters. These professionals will ensure that your content is unique, personalized, and has a higher chance of conversions (your email will also be error-free this way).

Iterate

Once you’ve got the ball rolling on the newsletter front, it will be time to start analyzing performance. Check out which parts of your email got the most clicks or contributed most to your goal. Once you have this data, you can tweak each email you send out to be optimized for conversions. This will make each newsletter better and more effective at helping you achieve your goal.

Thus, constantly iterate and pivot, using analytics and insight to make the following newsletter better each time. Creating an email newsletter is one of the most effective ways to provide value to your customers.  It can also help significantly boost your sales, engagement, and conversions. Be sure to use lots of interactive content like clickable links, GIFs, and videos to bump up your marketing efforts further!

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