Skip to main content
Most experts believe businesses should change their mindsets and prioritize the customer experience to keep up with today’s competitive market. This is evident in recent industry surveys, which revealed that 73% of companies with above-average customer experience performed better financially than other companies in the same industry. When it comes to digital marketing strategies, customer experience is even more relevant than ever to stand out from the rest.
Therefore, businesses must apply UX design principles when developing digital marketing campaigns if they want customers to have a good experience online.

Good customer experience translates to a better return on investments. With more people resonating with the brand through its efficient use of UX design, they’ll be more interested in buying the product and may become loyal customers. This is why finance professionals now incorporate UX, digital marketing, and data to ensure businesses achieve their desired profit and returns.

When brands utilize UX properly, experts estimate that investment return rates reach as high as 301%. Much more emphasis is being placed on marketing across traditional business courses. The curriculum followed by today’s finance degrees demonstrates how business leaders must be familiar with crunching numbers and marketing and management practices to increase their digital marketing revenue.

Today, having a background in finance with a digital marketing foundation allows business leaders to be adept at managing finances, skilled in boosting sales, and effective in creating marketing strategies.

Increases Brand Visibility

UX design indirectly impacts your SEO rankings. Instead of simply incorporating relevant keywords into your digital campaigns or blog posts, brands must also focus on creating a memorable UX throughout the consumer journey. This is because creating a thoughtful and empathetic UX helps ensure that customers will perceive your website positively, which will encourage them to share, bookmark, and revisit your site. All these user activities will help search engines recognize your website as legitimate and contribute to higher rankings and visibility. Websites with excellent UX design, valuable content, and easy navigation will be visited frequently by more customers, which can potentially increase sales and conversion.

The first thing that you should do to increase your brand visibility using UX content is to know your target audience. If you want your audience to perform an action, like purchasing your product, you must learn what motivates and engages them to do so. Once you know the motivations and interests of your audience, you can create website content that focuses on these motivations to encourage them to purchase your product.

Remember to always be authentic with your audience and showcase your brand identity when writing articles. Because internet users have short attention spans, use direct and simple words to ensure readers can easily understand the meaning or action you want them to do. A writing tip you can follow is the inverted pyramid model. It’s a type of structure that places the most important messages at the top of the page and moves down to the more specific, supporting information at the bottom. It guarantees that readers get to read what they want straight away, and they’ll consider your page useful whenever they want quick but relevant information. This usually results in improving traffic and visibility for your brand.

Strengthens Brand Recall

The design and feel of your website and social media accounts affect the user experience. This includes the color, images, fonts, text and graphic placement, and visual effects, which all tell your brand story. This means UX design is important if you want to leave a positive and lasting impression on your customers that will encourage them to remember your brand. The more familiar the customers are with your brand and services, the more you’ll be able to remain top-of-mind whenever they want to make a purchase or invest in your services. Research on concept recall further claimed that consumers who recall a brand concept are more likely to have repurchase intention than those who recall specific features, such as attractiveness. It shows how your overall brand design and identity can affect your business’s revenue.

To make sure that you have a strong brand recall, be consistent with your brand visuals. This is important because brand consistency is key to building familiarity with your audience. Consumers can easily remember and differentiate your brand from your competitors if you have the same logo, color, or fonts throughout your media channels. To achieve this, set brand guidelines with your marketing team. Creating clear rules and standards for your visual and written materials guarantees that your future campaign materials will coherently work well with your previous projects. The guideline may include directions on tone and voice for your online content, color palette, and fonts.

Moreover, don’t be afraid to repurpose your marketing materials. Reusing content can help you reach a new audience and reinforce your message with minimal effort. This means you don’t need to write every post, shoot every video, and design every infographic from scratch, allowing you to save money on production and labor. Keeping your brand visuals consistent doesn’t mean you can’t change or adjust them according to popular trends. It’s also helpful to remain open to design inspirations to keep your image fresh without completely deviating from your established brand identity.

Promotes Customer Loyalty

Because the internet is saturated with digital marketing campaigns from various brands, what differentiates a brand from the rest is the online experience associated with interacting with the brand. Our previous article on digital improvements for businesses discussed how personalized customer experience will help brands stay relevant in today’s landscape. If brands know how to satisfactorily engage with customers at each stage of the consumer’s journey, they can change how customers perceive the brand.

For instance, if your website landing page is already poorly designed and unstructured, customers will likely leave your website instead of viewing what your business has to offer. Consumers will be more likely to become loyal customers if the customer experience online is pleasant and the website’s structure is user-friendly.

One of the ways you can make your website easy to use and navigate is by making your website mobile-friendly. The majority of internet traffic now comes from mobile devices. Because of this, a website that lacks optimization or isn’t designed for mobile will look unappealing to viewers, which leads potential customers away from your site. Not to mention the fact that these are also important ranking factors in major search engines like Google.

When optimizing a website for mobile, make sure users can interact with the page with a single touch. Keep images to scale, have the necessary icons visible, and make the content easily scrollable. Since the reading screen is small, have a font size of at least 14px so that viewers can comfortably read your content.

More importantly, make your website responsive and boost its loading speed. People will look for another site if you’re page is taking too long to load. Regularly perform mobile testing to ensure that your page is working and optimized. Ultimately, mobile-friendly websites can boost your sales and conversions because of their ease of accessibility and navigation.

Article written by Rebecca James