Most experts believe businesses should change their mindsets and prioritize the customer experience to keep up with today’s competitive market. This is evident in recent industry surveys, which revealed that 73% of companies with above-average customer experience performed better financially than other companies in the same industry. When it comes to digital marketing strategies, customer experience is even more relevant than ever to stand out from the rest.
When optimizing a website for mobile, make sure users can interact with the page with a single touch. Keep images to scale, have the necessary icons visible, and make the content easily scrollable. Since the reading screen is small, have a font size of at least 14px so that viewers can comfortably read your content.
More importantly, make your website responsive and boost its loading speed. People will look for another site if you’re page is taking too long to load. Regularly perform mobile testing to ensure that your page is working and optimized. Ultimately, mobile-friendly websites can boost your sales and conversions because of their ease of accessibility and navigation.
Article written by Rebecca James