From a customer’s perspective, the most important thing is user experience at the very first look. Customer experience is the sum of all touch points during a customer’s interaction with your brand. It will make or break your business. Companies have to be on their toes to ensure that they are delivering the best experience for their customers, especially if it is a digital product. You only have one chance to prove you are worthy of retention.
What your user respond to is vital
What is your feedback?
If your customers are not happy, it is bad for the business. This is why customer feedback and surveys have become more and more important in the modern world.
It should just be a formality and taken seriously to help improve your business and give you insight into what people really think about your product or service.
Surveys or reviews with incentives are the most optimal. But, direct contact through emails and text can work depending on your product. Prioritizing their customers' needs through feedback drives your business and builds your product to be better.
Learn Your Metrics
Check Your Data
Data is a fundamental part of the user experience. Navigating your users through design and understanding their needs through metric touch points is vital. The best way to optimize UX is through A/B testing, or splitting your audience into two groups and showing them different versions of your website or app to see which performs better. When it comes to A/B testing, there are some types:
Split URL - This test has one version of the primary URL with different variations on the subdomain (e.g., example.com/experiment1 versus example.com/experiment2).
Partial Redirect - This test has a single primary URL but displays different content based on a user’s location, browser, or demographic information (e.g., example.com/?
One way you can do this is by investing in user research and testing, which can give you an idea of what needs to be fixed, you can improve your customer experience to see which direction has been optimized the most and prioritize.
Furthermore, data analytics is also vital as it can be used to build customer profiles, understand markets, or develop products that are tailored to customer needs. There are various data analytic platforms like Google Analytics that capture intuitive data to assist in seeing problems to create solutions for scalability and opening a space for simplicity.
Hire a Better UX Designer
Most companies always think they need to hire a developer, not understanding how to deliver a high quality product has many steps. Hiring a UX designer is one of the earlier steps. However, if the product is already launched, you can still use a UX professional to improve what is there to layer over the technology. Through research, observation, experimentation and design, the user experience designer can create a better experience to support the goals and satisfy for your customers.
Hiring a UX designer can be time-consuming and costly. But, in the long run, it’s worth it as user research, prototyping, usability testing, and other design processes like information architecture or user interface design is all needed for a healthy product to survive. Finding someone talented like on Behance, will establish a set of guiding principles to keep the product on track and will scale ideas for growth and market-fit. In the future, instead of going straight to technology, start with design.