Change in Marketing
The modern understanding of marketing, on the other hand, is based on dividing consumers into similar and different groups on the axis of ‘consumption trends’. It considers sending marketing messages that can bring consumer satisfaction and continuation of purchase.
The modern marketing approach adopts the ‘targeted marketing strategy’ due to the dynamics formed in line with the changing needs of the modern society.
Modern marketing has created an awareness for the consumer, and as a result, a consumer model has emerged, which we can call the conscious customer and who has the will to buy the product offered to the market.
Contrary to the classical marketing method, the modern marketing method prioritizes the objectives of profitability, continuity and investment and shapes its marketing activities within the framework of these concepts.
Marketing methods and understandings vary according to the changing needs of individuals as a result of changing social conditions and conditions. However, the need for marketing for businesses to sell, increase profits and be permanent remains constant.
The first Influencer instance happened 129 years ago.
In 1890, the Cadbury brand used Queen Victoria in its advertisements to promote its cocoa product. This study is considered to be one of the first examples of brands using celebrities in their marketing campaigns.
Influencer marketing is the shortest way to create a successful digital campaign in the recent period. In this context, working with an influencer whose followers produce original content suitable for your company in order to create a successful campaign; It will be suitable for transferring your product or service to your target audience.