The world of marketing and sales has evolved rapidly since the times when door-to-door salespeople tried to sell you something the first time they saw you. As general distrust for traditional sales methods grows, it's all about building connections and nurturing relationships with your prospects if you want to succeed.
With nearly 49% of the world’s population using social media, social selling has become a powerful sales tool that is outgrowing traditional sales practices and gaining disruptive momentum in today’s sales environment.
An effective social selling strategy can open up entirely new perspectives for marketing and sales. Already nine in ten top-performing salespeople say social platforms have an essential part in their sales strategy and play a key role in closing deals.