In October of 2010 Instagram was a new and exciting platform that a new generation of users could flock to in order to extend and cultivate their digital presence. At the time, much of Instagram’s success was attributed to its simple but effective approach to social media: to provide users with a platform that would allow them to share photographs online. Today this approach doesn’t seem particularly revolutionary, but back in the early 2000’s Instagram’s photo sharing feature made it stand out amongst its competitors.
The Instagram that we have today is many strides ahead of the Instagram of the past, but its approach to social media has all but remained the same. Where users could at one point in the past only post, comment on, and like pictures, today they can do all of this but with reels, stories, and pictures.
The easy to use layout of Instagram allows companies to quickly learn and take advantage of the platform, and the fact that it’s been around for over a decade means that there is already a certain familiarity between user and platform. With so many social media platforms constantly forming and competing for the number one spot, Instagrams enduring success proves that brands can and should utilize the application in order to bolster the success of their business. By choosing to sell their products on Instagram companies are actually choosing a platform with an already large and ever-growing user base that is always eager to consume products that are tailored towards them.
Why Choose Social Media Marketing?
The transition to the digital space had been a steady, gradual process for a long time, but the substantial changes to our world seen after COVID have not only sped up the transition to digital methods. Today the digital marketplace is already cemented as a viable method of marketing, and social media is more often than not the means by which brands interact with their customers. So why is this the case? Social media marketing provides many benefits, many of which can be seen here.
To deny the effectiveness of social media marketing would essentially be to deny a brand a great chance of enduring success. In 2022, social media marketing has proven to be massively influential in the marketplace. 89% of marketers believe social media marketing to be very important and 91% of B2B buyers report actively utilizing social media.
In a day and age where 58.4% of the entire world can be seen on social media it would actually prove shortsighted for a brand to not make its presence known online.
The Best Strategies For Selling Products on Instagram
Now that we’ve gone over exactly why Instagram is a great way to market a business and sell products, let’s begin tackling the best ways for a business to go about this. Utilizing the following practices will allow a brand’s market to grow and prove beneficial to any business long term. These tips allow sellers to better promote and interact with their customers throughout the buying process.
Making the Most of Instagram Will Boost Sales
Social media has long been a fantastic way to boost brand awareness and generally foster success for a business. With over a billion total monthly users and the ease with which consumers can be reached, it’s clear that Instagram provides everyone from a sole entrepreneur to a well-known brand with a viable opportunity to conquer the digital marketplace. Should brands be interested in taking the next step, they should look no further than taking to Instagram to make their presence known.