There are many decisions that companies have to make. One of them is the name. Having a good brand name is essential for success, but companies often invest in bad brands. Not only do they damage their reputation and credibility, but they also lose potential customers who may be looking for something else because the company’s brand is completely invisible on the market.
Every company needs a good, recognizable brand name. But the key to a successful company is not just to create awareness, but also to be unique and creative in the way you create that brand. Choosing the right name for your company can be hard, but it’s essential if you want to have a good brand awareness. Here’s a list of common brand mistakes to avoid.
6 Big Naming Mistakes
Having a good name is essential for a company, as brand name creation is more of an art than a science and is a personal process. The important point here is not only to have good brand awareness with the consumer, but also to have a really good name. Because if you choose the wrong name, your brand will be invisible. With the right name, you can be the center of attention for customers.
The Japanese have simplified their names, which are easy in their own language but cannot be pronounced by foreigners. They chose names like Panasonic and Fuji. The Chinese and Koreans also give themselves western names to make life easier for westerners.
In short, be very careful when naming; and, don’t be a name fetishist; change your name if it’s bad.