A good brand strategy is what will allow a small business to succeed in today’s competitive marketplace. There are many factors to take into consideration when naming your company, but before you do that, make sure you know what your strategies are going to be for marketing your company and how you plan on differentiating yourself from competitors.
The Name & Domain Name
The importance of an easy-to-remember and easy-to-spell domain name is huge for small businesses. First impressions are everything for a new business and if your domain name looks confusing or difficult to spell, you will lose potential customers right from the start.
Pick a name that is meaningful to the business and vague. You don’t know where your business will go. Some of the best names are made up because they are short to get a domain name. Think of etsy.com, a complete made up name, but easy to type in.
The best strategy to create names is to use thesaurus.com to come up with a variations of different short names. Alternatively, you can hire a namer to help you dive into your business to come up with different names for your business.
The Logo
The logo should be simple enough so that it can work for a wide range of products or services. It's better to have a logo with fewer elements so that it will not look cluttered.
The logo should have some element that sets it apart from other companies in the same market. The company should also think of how they want their customers to perceive them and choose a logo that will reflect this image.
The goal is for the customer to remember the company when they see their logo or name. The company can make their logo more memorable by incorporating visual elements such as color or shapes that are different from other logos in the same industry.
There are many ways to create a logo if you are just starting out. Some websites like 48hourslogo.com and 99designs.com have design contests to help you achieve your logo goals under a small budget.
Focus
Small businesses need to focus on their brand and make themselves an expert in their services or products.
Pick a niche that they are knowledgeable about and passionate about. This allows you to create content, services, and products that are more effective and targeted.
Identify what your customers want and needs in order to improve the quality of the service for them. Most failed businesses come from owners creating services and products no one wants or need.
Digital Presence
A website should be the next step in this process.
Wix, WordPress, and Squarespace. These three are all considered content management systems (CMS). They allow you to build your own website without having any coding knowledge or technical skills in HTML/CSS.
Squarespace and Wix is an easy-to-use website builder that allows users to create amazing websites for free or at a low cost if they want some more features like hosting or domain name registration. It’s perfect for building simple websites for small businesses that don’t require
WordPress is another great option, but it will require a bit of a learning curve. If you are up for it, it is by far the best option.
Digital Marketing
The internet is a virtual marketplace where customers are on the search for the best product, service, or company. If you’re not there, your business is missing out on potential customers and sales.
In order to compete with bigger businesses in this digital era, small businesses need to start having a strong online presence.
Small businesses need to take advantage of the power of social media and digital marketing in order to reach their target audience and increase sales. It is important for them to build a strong brand from the get-go, make it clear who they are and what they stand for. Creating a social media strategy that covers all bases is essential in today’s competitive business world.
Networking
Networking is an incredibly important part of any business. It's important to make connections with people who have the same interests, similar backgrounds, or are in a similar position as you.
If you are looking for advice on how to find new connections, there are a number of ways you can start networking. One way is by attending events that are hosted by organizations that share your values or industry focus.
Another technique is by building relationships with people one-on-one and then asking them for advice about how they found their way into the business community and what mistakes they made along the way to success. If not, just force your family to buy your products or use your services.
